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Good Data Strategies in Action

Sven Balnojan
6 min readFeb 24, 2025

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Image from imgflip.com

Bets image ever to explain what a “simple” strategy looks like.

“Without action, the world would still be an idea.” — Georges Frederic Doriot, founder of INSEAD.

Portsmouth, in South England, holds one of the most iconic symbols of naval power: The HMS Victory. Onboard, I couldn’t help but see it as a reminder of how strategy, like the intricate rigging of a ship, is what ultimately drives success. The Battle of Trafalgar was a testament to the power of using the right tools in the right way. The English were outnumbered 33 to 27, yet won decisively. Admiral Nelson’s secret? It wasn’t about inventing new strategies. It was knowing exactly which proven strategy to use and executing it flawlessly. He borrowed tactics from the Battle of Camperdown, showing that mastery of existing examples beats trying to reinvent the wheel. This is what great data strategies are about: understanding proven approaches and applying them to gain an edge.

In this article, we’ll explore a set of lessons that illustrate successful data strategies — each accompanied by examples from companies that have put these strategies into action.

Lesson 1: Good Data Strategies Are Aligned with Company Strategy

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Sven Balnojan
Sven Balnojan

Written by Sven Balnojan

Head of Product at MAIA | PhD, ex Head of Mkt | Author | AI & Data Expert | Newsletter at http://thdpth.com/

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