How Airbnb Turned Itself Into A Data-Driven Company Through Business Intelligence

BI & Analytics as the well of ascension. Image by the author.

Florence Nightingale made the history books of diagrams in 1858 with a publication related to epidemic deaths in the Crimean War. The key idea? Nightingale used a new form of visualization, now named after her, to provide a simple explanation for the causes of deaths and simple policies to prevent them. She succeeded in convincing policymakers and…