How Airbnb Turned Itself Into A Data-Driven Company Through Business Intelligence
Florence Nightingale made the history books of diagrams in 1858 with a publication related to epidemic deaths in the Crimean War. The key idea? Nightingale used a new form of visualization, now named after her, to provide a simple explanation for the causes of deaths and simple policies to prevent them. She succeeded in convincing policymakers and thus saved thousands of lives.
Netflix, Spotify, Airbnb, CapitalOne, and Google are all data businesses. They bring value to their customers with the help of data, lots of value, and lots of data.
While I still believe there is only one good choice to start your journey to becoming a data business, that’s by building smart products; many companies want to start in a different place: by improving decision-making.
Just like Nightingale, they want to turn raw data into meaningful actions with a measurable impact.
