No Bullshit BI

Let’s try a different approach to business intelligence — one that works.

Let your data fly by Sven Balnojan.

Trust — I feel there is a lack of it between two sets of people inside companies: Business people, salespeople, marketing, management, and the data people, data engineers, scientists, and analysts.

I often see that data people think businesses aren’t paying enough attention to data, while business people tend to believe data people aren’t focused enough on the business side to be helpful with their data.

I think we need to restore this trust, the trust that both sides care for the other enough to move things forward together.

I don’t think big talk or fluffy videos will do the trick. So I’ll try this: a simple set of ten rules I follow and suggest others follow when it comes to business intelligence — The process of guiding business actions with the help of data.

Take this as a first humble step towards a better relationship.

I believe two fundamental pillars underpin a successful approach to business intelligence, and those are:

1. Business should be first. Business should guide business intelligence in all its parts. Never the other way around.
2. Data is complex, and will stay that way. Not even great business people or…