The BI Industry Is Missing Its ChatGPT Moment

Generative AI is starting to creep into BI but not in the way we need it to.

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A LinkedIn post from Roman at GoodData caught my attention this week — they’re launching functionality to import sketched dashboard designs. Most dashboards suck, but sketching them first is a great step to making them suck less!

Key takeaways:

• BI tools are evolving, but most still cater to data experts, not decision-makers.
• Generative AI can fundamentally change how people interact with data — removing technical barriers to analysis.
• Sketch-based dashboarding (like GoodData’s new feature) helps, but only incrementally and only for power users.
• The real BI revolution will come from tools that prioritize decision-making over data exploration.
• We should build tools like Loveable.dev — intuitive, empowering, and designed for the non-technical majority — not just better tools for the 1% of expert users.
• What we need is not an “AI data team,” but an AI-powered co-designer of decisions.

Every time someone mocked you for preferring Excel over their fancy dashboard, you were being rational. That gut feeling that these tools overcomplicate simple…