Unleashing the Power of Data: 9 Stories of Triumph and Caution From The World Leaders in Data
“The advancement and diffusion of knowledge … is the only guardian of true liberty.” — James Madison
Some people think data is all there is and that it will dominate the future of our world. Some think data isn’t that important after all, and that change will happen slowly.
The truth is change is already here. Our lives are already powered by data in every single aspect. Traditional companies started to be transformed by data 50 years ago, only a few industries are yet untouched.
Politics is dominated by data analysis, voter profiling, and automated campaigns.
But data is a potent force, as such it can be both, very beneficial and truly detrimental at the same time.
Here are nine stories from the world's leading companies in data illustrating this dual-edged sword.
As oil powered the previous century, data powers this one, everywhere. In 2016 we knew that data was important, but we didn’t really know what it was capable of. One single data-focused company changed that Cambridge Analytica. Using advanced data harvesting based on Facebook and psychographic profiling, Cambridge Analytics allegedly…
